Illogic in crowds

A crowd thinks in images, and the image itself calls up a series of other images, having no logical connection with the first … A crowd scarcely distinguishes between the subjective and the objective. It accepts as real the images invoked in its mind, though they most often have only a very distant relation with the observed facts … Crowds being only capable of thinking in images are only to be impressed by images.

No thirst for truth in the masses

The masses have never thirsted after truth. They turn aside from evidence that is not to their taste, preferring to deify error, if error seduces them. Whoever can supply them with illusions is easily their master; whoever attempts to destroy their illusions is always their victim.